Monday, February 22, 2010

Graped In The Face

What's the difference between pinot noir and merlot?
A. Nothing, suckers.

So yeah, you remember how that movie Sideways did so well? It was a fine film: Paul Giamatti drinks a whole lot of Californian wine, rants about how pinot noir is so great and merlot is so terrible.
Mmm. Grapes.

Most people who saw Sideways immediately decided that, yes, indeed:

1. pinot noir is brilliant
2. all other wines – especially merlot – are really just fermented hackjuice

There was thus an instant craze in the market for pinot wine, and a corresponding crash in demand for the less respectable grapes (like merlot and shiraz). So: a group of French wine merchants decided to scam the American market by repackaging 13.5 MILLION LITRES of their excess merlot and shiraz wine as pinot noir, instead.

A couple of years later, French auditors became suspicious of some unusually cheap "pinot" grape transactions; a few days ago, a French court unravelled the scam and found a cartel of Carcassonne wine merchants guilty of fraud.

In the meantime, how many American wine drinkers had figured out that they weren't actually drinking pinot noir? Here is a picture of them all:

Aw, it was only 13.5 million litres . . .

1 comment:

  1. ah americans,
    they do make some good films though:)