Friday Is Out Of Context

Do you see this match? Do you see it?

Illustrations from the old Saturday Evening Post really fascinate me. There's something really striking about this image, don't you think? (On the other hand, I think modern-day Ikea catalogues are endlessly disturbing and fascinating, so maybe it's just me.)

I could say something about the vertical composition and the blue eyes, but seriously – it's a heck of a picture, yeah?

Anyhow, the context: it's 1955, and you're not a public service announcement about forest fires, you're actually an advertisement for a timber company. BUY WOOD.

This Friday Is Out Of Context Thoapsl Says: A lumberjack is not a little match girl.